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Webinar: How to Boost Card Usage and Top of Wallet Behavior
![On-Demand Webinar: Strategy for card usage](https://cdn.prod.website-files.com/600f027078c6eb06b805636a/64fa67ea26e2015ca448e67e_Card%20Usage.jpg)
John Cates, Treasury Prime’s Product Manager of Cards was joined by two experts from Marqeta — Katie Thigpen, Manager of Ecosystem Partnerships, and Lindsay Goldberg, Director of Corporate Marketing for a webinar about how to boost card usage and top of wallet behavior, of utmost importance when it comes to modern card issuing.
Your strategy for card usage and “top-of-wallet” behavior begins at the inception of your card program and lasts far beyond your initial launch. In this discussion, we explored tips and tricks from card program creation to post-launch that help create improved customer experiences and drive customer loyalty and card usage. This included walking through the different forms of cards, personalization, add-on features, digital card issuance, and account funding methods, as well as diving into different marketing tactics.
Panelists:
- John Cates, Product Manager of Cards, Treasury Prime
- Katie Thigpen, Manager of Ecosystem Partnerships, Marqeta
- Moderating: Lindsay Goldberg, Director of Corporate Marketing, Marqeta
Want to watch the full webinar? Sign up today and we'll send the replay directly to your email.
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