In this webinar, John Cates, Treasury Prime’s Product Manager of Cards was joined by two experts from Marqeta — Katie Thigpen, Manager of Ecosystem Partnerships, and Lindsay Goldberg, Director of Corporate Marketing.
Your strategy for card usage and “top-of-wallet” behavior begins at the inception of your card program and lasts far beyond your initial launch. In this discussion, we explored tips and tricks from card program creation to post-launch that help create improved customer experiences and drive customer loyalty and card usage. This included walking through the different forms of cards, personalization, add-on features, and account funding methods, as well as diving into different marketing tactics.
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- John Cates, Product Manager of Cards, Treasury Prime
- Katie Thigpen, Manager of Ecosystem Partnerships, Marqeta
- Moderating: Lindsay Goldberg, Director of Corporate Marketing, Marqeta