Leadership Team

Get to know the Treasury Prime leadership team

Mark Vermeersch
Chief Platform Officer
Click for bio
Chris Dean
Co-founder & CEO
Sheetal Parikh
General Counsel & Chief Compliance Officer
Brandi McVay
Chief People Officer
Kiana Pourjanfeshan
Vice President of Operations
Carlos Armas
Vice President of Engineering
Travis Champion
Vice President of Revenue
Lauryn Moore
Controller
Chris Dean
Co-founder & CEO
Sheetal Parikh
General Counsel & Chief Compliance Officer
Brandi McVay
Chief People Officer
Kiana Pourjanfeshan
Vice President of Operations
Carlos Armas
Vice President of Engineering
Travis Champion
Vice President of Revenue
Lauryn Moore
Controller
Chris Dean
Co-founder & CEO
Sheetal Parikh
General Counsel & Chief Compliance Officer
Brandi McVay
Chief People Officer
Kiana Pourjanfeshan
Vice President of Operations
Carlos Armas
Vice President of Engineering
Travis Champion
Vice President of Revenue
Lauryn Moore
Controller
Chris Dean
Co-founder & CEO
Sheetal Parikh
General Counsel & Chief Compliance Officer
Brandi McVay
Chief People Officer
Kiana Pourjanfeshan
Vice President of Operations
Carlos Armas
Vice President of Engineering
Travis Champion
Vice President of Revenue
Lauryn Moore
Controller
Chris Dean
Co-founder & CEO
Sheetal Parikh
General Counsel & Chief Compliance Officer
Brandi McVay
Chief People Officer
Kiana Pourjanfeshan
Vice President of Operations
Carlos Armas
Vice President of Engineering
Travis Champion
Vice President of Revenue
Lauryn Moore
Controller
Chris Dean
Co-founder & CEO
Sheetal Parikh
General Counsel & Chief Compliance Officer
Brandi McVay
Chief People Officer
Kiana Pourjanfeshan
Vice President of Operations
Carlos Armas
Vice President of Engineering
Travis Champion
Vice President of Revenue
Lauryn Moore
Controller

Chris Dean

Co-founder & CEO

As CEO and Co-Founder of Treasury Prime, Chris is responsible for all aspects of Treasury Prime’s strategy, execution, and operations. Prior to launching Treasury Prime, he served as CTO of “API first” company Standard Treasury. When the startup was acquired by Silicon Valley Bank, he took on the role of CTO of API banking for SVB. Earlier in his career, Chris founded or co-founded software companies including Merced Systems (enterprise software), Kyluka (a consulting firm), and Benefitter (ACA-based health plan.) Chris started his career as technical staff in the Machine Learning Systems Group of NASA’s Jet Propulsion Laboratory. He studied physics at California Institute of Technology.

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Sheetal Parikh

General Counsel & Chief Compliance Officer

With nearly 20 years of experience practicing law in the financial services sector, Sheetal serves as Treasury Prime's General Counsel and Chief Compliance Officer.  Sheetal is actively involved in industry groups, engages with federal and state and local regulators and frequently speaks about regulatory developments at tech conferences including TechCrunch Disrupt.  She uses this insight to  help guide the strategic direction for Treasury Prime's product offerings, often advising business stakeholders on how its products can better serve bank and fintech customers meet ever evolving regulatory and industry trends.  She also spearheads commercial negotiations between the Company and bank clients, provides counsel on regulatory matters involving the intersection of banking and technology and oversees legal review of existing and new product development.  Prior to her role at Treasury Prime, Sheetal led the Legal and Compliance teams at another venture backed start-up.  She was also an attorney in Morgan Stanley's Wealth Management group, where she supported the brokerage business in litigation and regulatory matters.  Sheetal began her career in the Securities and Commodities Litigation group at Neal, Gerber & Eisenberg LLP.  She has a B.A. in South Asian language from the University of Chicago and a J.D. from the Case Western Reserve School of Law.

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Brandi McVay

Chief People Officer

As vice president of people, Brandi is responsible for Treasury Prime’s people and talent acquisition strategy and operations. She joined Treasury Prime from Azlo, where she strategized and executed the company’s growth from 70 employees to over 150 in one year, established a virtual office in Mexico City, and created people programs to prepare the company for extreme growth. Prior to Azlo, Brandi built the people and talent acquisition strategy at moovel where she led many merger and acquisition projects and international initiatives, and she and her team built a best-in-class employee experience and culture while supporting the company through periods of change management. Brandi has B.A. degrees in Business Management and Human Resources Management from Portland State University.

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Kiana Pourjanfeshan

Vice President of Operations

Kiana Pourjanfeshan is a dynamic technology leader who serves as Vice President of Operations at Treasury Prime, a leading banking-as-a-service provider. Since joining the company in 2021 as a Technical Program Manager, Kiana has rapidly advanced within the organization, demonstrating exceptional leadership capabilities and technical expertise.

With a Bachelor's degree in Computer Science from UCLA, Kiana built a strong foundation in technology that propelled her career through positions at several Fortune 500 companies including Hewlett-Packard, The Walt Disney Company, Northrop Grumman Corporation, and Macy's before finding her home at Treasury Prime.

She brings a unique perspective to fintech, combining technical acumen with a people-first approach. Her decision to transition from large corporations to Treasury Prime was driven by her desire for a change of pace and, most importantly, the opportunity to work with exceptional people in a culture that values authenticity and empowerment.

Kiana's leadership philosophy centers on persistence, authenticity, and the value of strong professional networks. At Treasury Prime, she continues to champion a culture that supports diversity in tech and encourages women's advancement in the field.

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Carlos Armas

Vice President of Engineering

Carlos Armas is Vice President of Engineering at Treasury Prime. Prior to joining Treasury Prime, he spent more than a dozen years as a DevOps consultant with Roundtrip Networks, as well as teaching network monitoring and management to engineers across the globe as an instructor with NSRC (University of Oregon). He has also held engineering leadership roles at OpenTable and BabyCenter (of Johnson & Johnson), and has served as consultant to organizations including Consumer Health Interactive, U.S. Arthritis Foundation, and various ISP providers in Cuba. Carlos began his career leading network services for one of Cuba’s biotechnology institutes. He has a B.S. in computer engineering from University of Havana/ISPJAE.

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Travis Champion

Vice President of Revenue

Travis Champion is Vice President of Revenue at Treasury Prime, where he leads all commercial activities across sales, marketing, business development, and strategic partnerships — driving pipeline development, deal execution, and revenue performance while overseeing marketing strategy, public relations, and website and content strategy. He also represents Treasury Prime as a speaker and thought leader at industry events.

Travis brings decades of fintech executive experience and a track record of scaling companies from early growth through successful exit. Most recently, he served as Head of GTM, Partnerships & Business Development at Minna Technologies, where he led the company's North America launch and grew its cardholder reach to over 100 million US cardholders, culminating in Minna's acquisition by Mastercard in 2024. Prior to that, he held senior commercial roles at InvestorCOM and Impact Financial Systems — where he delivered five consecutive years of record revenue growth and a successful exit in 2020.

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Lauryn Moore

Controller

Lauryn Moore, CPA, CA is Controller at Treasury Prime, where she oversees the company's full financial operations, spanning accounting, financial reporting, audits, tax, payroll, treasury management, and accounts payable and receivable. She also owns forecasting and budgeting, GTM pricing strategy, cap table management, and vendor spend approvals.

Lauryn brings over a decade of finance leadership experience across high-growth technology companies. Since joining Treasury Prime in 2022, she has built and overseen the financial infrastructure that supports the company's growth. Prior to Treasury Prime, she served as Controller at PlushCare and Assistant Controller at Accolade following its acquisition of PlushCare, and spent three years at Collective Health progressing from Corporate Accounting Manager to Senior Manager of Corporate Accounting. She began her career at Deloitte & Touche LLP and holds a BBA in Accounting from Wilfrid Laurier University.

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