Prime Banking - the Digital Banking Experience built for Banks and their Customers

Prime Banking is more than an Embedded Banking solution - it’s a full product suite built with the needs of the bank and their customers in mind.
Shayla Gibson
Shayla Gibson
Senior Product Delivery Manager
,
June 30, 2025
Prime Banking - the Digital Banking Experience built for Banks and their Customers

Prime Banking - A Full Digital Experience Platform for Banks & Their Customers.

The rapid digital transformation of commerce has left traditional banking institutions at odds with the needs of their customers. Fintechs have created new products and services enabling people to manage aspects of their personal or business finances from anywhere, at any time. 

For banks, meeting their customers where they are at, with the tools their customers want to use, is the next big opportunity for community and mid-sized banks. Legacy technology platforms, once an obstacle to working directly with fintechs, is a problem Treasury Prime BankOS already solves. But what about banks offering their own digital services? This is exactly what Prime Banking solves for - allowing banks to integrate new service offerings into their existing platforms.

What is Prime Banking?

Prime Banking is a modern digital banking platform that gives banks and fintechs the tools to launch beautiful, branded, and compliant user experiences without rebuilding infrastructure from scratch.

  • For banks: Offer a sleek, secure online experience your customers will love while growing deposits and expanding your reach.
  • For fintechs: Launch your financial product with built-in account onboarding, transaction visibility, and customizable UX that puts your brand front and center.

With Pre-Built Services, Launch Products Faster

Prime Banking is a framework that helps get new products to market faster with a product suite that works for the needs of the bank, fintech and consumer in mind. With standard features like:

  • A clean, customizable design that reflects your brand and builds user trust from the first login.
  • Works seamlessly with your core banking system, bill pay, P2P, card management, and more.
  • Give users control with personalized dashboards
  •  Consistent performance and design across desktop, tablet, and mobile
  • Admin controls for behind-the-scenes management
  • Compliance is built in: From secure login flows, transaction monitoring, to configurable controls that align with your risk

From Concept to Launch - Helping our Partners Succeed

With Prime Banking, we have developed a deployment model that works. When partnering with Treasury Prime, we’ll work with you to get your program launched the right way. While every program is unique, all Prime Banking programs can expect the following:

  1. Bank or Fintech will decide which features (Check Deposit, ACH, WIRE, Onboarding, etc) they would want in the UX
  2. Treasury Prime will build the UX containing the desired features and designs to match the Bank or Fintech’s Brand
  3. Treasury Prime will connect with the Core Banking System or payment system.
  4. In collaboration with the Bank and/or Fintech, we will do a series of tests to ensure proper functionality
  5. Once everything is completed, we can launch!

🏦 Why do Banks use Prime Banking

  • Quickly launch new digital deposit programs
  • Reach fintech partners with ready-to-use frontends
  • Maintain compliance and fraud controls with full visibility
  • Deliver the kind of experience today’s customers demand
  • Attract a broader customer base, which increases your deposit base and revenue streams.

🚀 Why do Fintechs Love Prime Banking

  • Speed to market: Get a sleek, functional app without hiring a full dev team
  • Built-in banking logic: Easily launch account opening, various payment rails, and more
  • White-label everything: From login flows to dashboards, it's all under your brand
  • Scale confidently with a bank partner that’s API-ready and compliant

Don’t just offer accounts, offer experiences.

Prime Banking is a fundamental way to transform your digital banking offerings in a way that gets to market fast while working with infrastructure you already have. As a proven solution, we enable our partners to focus on their customers and deliver products that work. Ready to learn more? Reach out to our team to see Prime Banking in action.

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